The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a strong social media monitoring strategy can access real-time consumer insights to...

The expectation of an omnichannel customer experience means brands need to create a seamless customer journey across all possible touch points, from e-commerce websites to owned media channels. With 303 million active social...

According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 90% of marketers surveyed cited “figuring out how to best connect with people” a key concern, with 86% of the same group considering “locating...

While social media listening has become a crucial part of a marketer’s arsenal, how can insights gleaned from social media be interpreted to serve other business goals, such as product development?

With 70% of consumers preferring to discover a brand by content rather than by advertising, it’s no secret that content has grown to be an important part of a marketer’s arsenal. In addition, Nielsen’s Global Trust Advertising...

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...

In the long run, segmenting and evaluating channels, planning a precise process of social listening, and properly measuring the effectiveness of your choices all contribute the the broad and overall goal of increasing sales and...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest, starting with Jonathan Lopes of...