Three case studies which demonstrate how social listening can improve your communication strategy and customer service.

A case study on how social media can help insurance providers generate new business leads through online prospect analysis.

How one agency planned a successful campaign by analyzing social media KPIs.

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade they’ve been around, hashtags have become a cultural phenomenon and a...

With existing customers making up 65% of a company’s business (Gartner), customer retention is critical to your bottom line. Yet, a study by Bain & Company found 60 - 80% of customers who describe themselves as ‘satisfied’ do not...

In the eternal quest for revenue and growth, it’s easy for companies to overlook the opportunity available in simply improving customer retention. The average business churns about 20% of its customers every year. In some...

With over 3 billion active social media users around the world (We Are Social, Global Statshot: Digital in Q3 2017), it is inevitable that social will continue to shape all aspects of business opportunities across industries.

Social media intelligence, through powerful tools, allows brands to collect insights from social media, analyze trends, and use this information to drive the different stages of their marketing strategy, from market analysis and...

Adopting a multi-channel strategy Social networks have changed the way we build relationships with peers, businesses, and communities around the world. The digital world is constantly evolving, and retailers have now integrated...

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...