Graeme Anderson

Recent Posts

7 min read the-benefits-of-customer-profiling-for-brands
Graeme Anderson | Brands - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...
Read More
4 min read how-adolescents-use-social-media
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
Read More
9 min read high-performing-brands-use-social-data
Graeme Anderson | Build Strategy - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
Read More
3 min read metrics-for-crisis-management
Graeme Anderson | Community Manager - Dec 7, 2017

Key Metrics for Data-Driven Crisis Management

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.
Read More
6 min read monitoring-and-analyzing-social-media-trends
Graeme Anderson | Build Strategy - Dec 5, 2017

Monitoring and Analyzing Social Media Trends: The Best Practices

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes...
Read More
5 min read sponsorship-acquisition-and-retention
Graeme Anderson | Build Strategy - Nov 28, 2017

Sponsorship Acquisition and Retention: The Essential Event Marketing KPIs

A common recurring issue for many brands is the ability to attract event sponsors by effectively communicating brand value to investors. The sports industry comes to mind for many as a highly commercialized industry – just...
Read More
4 min read 33-1
Graeme Anderson | Build Strategy - Nov 24, 2017

Agencies and Competitor Analysis: The Best Data-Driven Techniques

A case study on tracking techniques and best practices for social media analysis.
Read More
1 min read
Graeme Anderson | Build Strategy - Nov 17, 2017

Peeking Into the Future of Digital Marketing at Digital Marketing World Forum 2017

On November 7-8, Digimind had the pleasure of joining #DMWF Conference and Expo North America in New York City as a silver sponsor.
Read More
4 min read role-of-social-intelligence-in-influencer-marketing
Graeme Anderson | Community Manager - Nov 16, 2017

The Role of Social Intelligence in Influencer Marketing

Influencer marketing has become an incredibly popular marketing practice as digital marketers continue to  invest in the strategy. However, many marketers still struggle with determining standard metrics and indicators for...
Read More
3 min read asus-case-study
Graeme Anderson | Build Strategy - Nov 14, 2017

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
Read More

Subscribe and Stay Informed

Digimind Blog