Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.

A common recurring issue for many brands is the ability to attract event sponsors by effectively communicating brand value to investors. The sports industry comes to mind for many as a highly commercialized industry – just look...

Influencer marketing has become an incredibly popular marketing practice as digital marketers continue to invest in the strategy. However, many marketers still struggle with determining standard metrics and indicators for...

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.

A case study on how agencies can optimize new campaigns through customer profiles.

Strategies, best practices, and case studies of top insurance brands who have created successful millennial-oriented content marketing campaigns.

Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...

Choosing Objectives for Social Media Strategy. With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...