Graeme Anderson

Recent Posts

2 min read
Graeme Anderson | Community Manager - Nov 8, 2017

New on Digimind Social: Interaction Analysis to boost your social media ROI and reporting!

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.
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4 min read social-intelligence-oriented-brand-audits-lead-to-successful-campaigns
Graeme Anderson | Build Strategy - Nov 7, 2017

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

A case study on how agencies can optimize new campaigns through customer profiles.
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4 min read insurance-brands-reaching-millennials-with-content-and-social-marketing
Graeme Anderson | Build Strategy - Nov 2, 2017

How Insurance Brands are Reaching Millennials with Content and Social Marketing

Strategies, best practices, and case studies of top insurance brands who have created successful millennial-oriented content marketing campaigns.
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5 min read analyze-customer-feedback-with-social-media
Graeme Anderson | Community Manager - Oct 31, 2017

Analyzing Customer Feedback with Social Media

Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...
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6 min read objectives-to-integrate-into-social-media-marketing-strategy
Graeme Anderson | Community Manager - Oct 26, 2017

5 Objectives to Integrate Into Your Social Media Marketing Strategy

Choosing Objectives for Social Media Strategy. With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...
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4 min read social-selling-strategies
Graeme Anderson | Community Manager - Oct 25, 2017

How Insurance Brands Develop Social Selling Strategies

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.
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5 min read traditional-and-digital-communications
Graeme Anderson | Community Manager - Oct 5, 2017

Insurance and Customer Experience: 60% of Millennials Want Both Traditional and Digital Communications

Insurers and Millennials: Defining the Consumer Relationship
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4 min read insurance-companies-optimize-customer-service
Graeme Anderson | Build Strategy - Oct 3, 2017

3 Strategies for Insurance Companies to Optimize Their Customer Service

A case study on how insurance brands can optimize online customer care through real-time analysis of online conversations.
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