Graeme Anderson

Recent Posts

5 min read analyze-customer-feedback-with-social-media
Graeme Anderson | Community Manager - Oct 31, 2017

Analyzing Customer Feedback with Social Media

Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...
Read More
6 min read objectives-to-integrate-into-social-media-marketing-strategy
Graeme Anderson | Community Manager - Oct 26, 2017

5 Objectives to Integrate Into Your Social Media Marketing Strategy

Choosing Objectives for Social Media Strategy. With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...
Read More
4 min read social-selling-strategies
Graeme Anderson | Community Manager - Oct 25, 2017

How Insurance Brands Develop Social Selling Strategies

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.
Read More
5 min read traditional-and-digital-communications
Graeme Anderson | Community Manager - Oct 5, 2017

Insurance and Customer Experience: 60% of Millennials Want Both Traditional and Digital Communications

Insurers and Millennials: Defining the Consumer Relationship
Read More
4 min read insurance-companies-optimize-customer-service
Graeme Anderson | Build Strategy - Oct 3, 2017

3 Strategies for Insurance Companies to Optimize Their Customer Service

A case study on how insurance brands can optimize online customer care through real-time analysis of online conversations.
Read More

Categories

See all

Subscribe and Stay Informed

Digimind Blog