What is Competitive Intelligence, really? As many Competitive Intelligence professionals will probably tell you, it depends mostly on your organization’s objectives. In this multi-blog series, we explore types and uses of...

Are you worried that your competitor is accumulating more likes than you on LinkedIn? Without the right data you need, you can’t draw concrete conclusions about the effectiveness of your online strategy versus your competitors.

What is Competitive Intelligence? Organizational performance can be improved through the use of competitive intelligence, which involves developing knowledge about the competitive environment through forward-looking practices. An...

How to effectively decipher your competitors on the web and social media with social media listening We already studied why companies use social media listening, in other words, why they listen to and analyze social media to feed...

A company's competitor analysis is among its most important tools. Information from multiple sources and messages (from an article to a formalized tweet) allows you to conduct a powerful and original analysis of your competitors...

70% of organizations believe data visualization and discovery are essential, but only a few properly leverage their competitors' data for analysis.

The marketplace is replete with people offering similar if not identical products and services. No wonder knowing the right direction your business is going in can be quite the task. You will need to keep up with market trends,...

🛠️ Better Together: Synergizing Your Marketing Tools

You may be wondering, how is competitive intelligence any different from market intelligence?

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and...