Social Media Monitoring: A Cross-Functional Company Guide

The social media marketing sphere has evolved into one of the biggest platforms for large and small brands alike, to leverage their online presence. According...

The definitive guide to calculating Social Media ROI in 2014

There are many self-proclaimed social media experts out there telling you which metrics you need to measure your social media ROI, but how many...

What a Night: #SocializeParis

On December 8th, from the 56th floor of Paris Montparnasse Tower, we brought together social media professionals and curious onlookers, an open bar, a...

How to present social media analytics to your boss

When your boss comes to you with the usual questions about how your social media activities are going, you can be prepared with the...

Social Media: 1. How to Create Your Online Reputation Dashboard for...

The other day I was talking with the Social Media Manager of a company in the airline industry. He was lucky to have a...

Customer Experience Case Study: How Lexus APAC Creates the Perfect Experience...

Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality...

One on One With Sarah Troncone of Cohn & Wolfe: What’s...

During SMW, we caught up with some notable influencers. Here, we chat one on one with digital media's brightest—this time, Sarah Troncone of Cohn & Wolfe.

Social Selling & Marrying Analytics with Creative | Socialize LA March...

During our California road trip, after SMMW in San Diego, we visited the city of angels for Socialize Los Angeles. Here's a quick recap of a fun and joyous night.

How Brands Can Analyze Hashtags to Better Target Customers

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade...

How Online Monitoring empowers Content Marketing Strategy at Hyundai Motor Europe

This post is also available in German The relationship between content and monitoring is a classic ‘’chicken or egg’’ dilemma: which came first? The beginning...