Digimind Enjoyed Some Fun in the Sun at Social Media Marketing...

As we've mentioned before, here at Digimind, we love a good conference. In fact, the only thing we love more than a good conference...

How Brands Can Analyze Hashtags to Better Target Customers

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade...

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.

The essential KPIs for your Social Media ROI: 2. The top...

#KPI #indicators #ROI #SocialMediaFollowing the publication of the best ways to construct your KPIs, we are going to look at the key indicators for...

SMW Buzz: Nostalgia for the Win

For those who missed out, here’s a recap of the most interesting presentation of day three.

Definition🎁 : “Social ROI” for MRM//McCann Singapore – Digital Marketing Advent...

On Day 5 of our Digital Marketing Calendar, MRM//McCann Singapore's Head of Social, Jim Guzman, fills us in what Social ROI is, and what...

Ace Your Product Launch Strategy with Social Media Intelligence in 4...

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Read on for four simple but effective ways collecting and analyzing data from social media can help create a winning product launch strategy!

The essential KPIs for your Social Media ROI: 1. How to...

#KPI #indicators #ROI We will explore, through several posts, how to build effective KPIs for your Social Media ROI. 1. The essential KPIs for your Social...

Debunking the Top 5 Myths of Proving Social ROI

Despite the evolution of social media networks and marketing technologies, marketers are still at a loss over measuring the impact of their social activities on the bottom line. We set out to debunk the top 5 myths of proving social ROI, and to better measure your campaign’s success! 

How Online Monitoring empowers Content Marketing Strategy at Hyundai Motor Europe

This post is also available in German The relationship between content and monitoring is a classic ‘’chicken or egg’’ dilemma: which came first? The beginning...