Influencer Marketing: Inside a Viral Campaign

This article will focus on a case study of influencer marketing, specifically on a viral campaign organized and orchestrated by online celebrity Jerome Jarre alongside the humanitarian operation for Rohingya refugees in Bangladesh.

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization...

The Top 60 Agency CEOs to Follow on Twitter (part 1)

Digital ads are filling timelines as regularly as commercials air throughout the evening news. Here are the top 60 Advertising CEOs to follow on Twitter.

Agencies and Competitor Analysis: The Best Data-Driven Techniques

Competitor analysis on social media is a strategic activity which should not be overlooked when determining service offerings.

Insight-Driven Agencies: How to Win More Pitches Using Social Intelligence

A case study of how a leading international marketing and communications agency, utilized social insights to win one of its most competitive pitches. Today, insight-driven...

Best Practices for using Social Listening for PR

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers,...

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, market mapping and business opportunities.

The Value of Social Intelligence Reporting Platforms for Agencies

Digital strategists, analysts, and social media managers all seek to leverage intelligence software in order to optimize production, guarantee customer satisfaction, and create expansion opportunities.

Insight-Driven Agencies: How to Differentiate Service Offerings Using Social Intelligence

This case study with our client, Wellcom, shows how they differentiated their service offering to stand out among competitors and win new customers. Social media...

New on Digimind Social: Interaction Analysis to boost your social media...

Social media interactions have remained one of the most commonly used KPIs by digital marketers for some time. In the marketing funnel, after brand reputation has been established and communities have been developed, the generation of interactions is essential.