During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with the CEO of Bloglovin',...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest, starting with Jonathan Lopes of...

Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. For agencies, a full report should do the following:

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.

As social media replaces television, digital ads are filling timelines and Facebook feeds as regularly as commercials air throughout SportsCenter and the evening news. With the progression of digital media and the rise of social...

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...

Pinterest is a social network mainly oriented towards visuals. For businesses, one could compare this platform to a shop window. A shop window that not only highlights the company's products but its universe. This means...

In recent years, consumers have adopted the tendency to live life through two screens: with one eye on the television, and the other on their smartphone - where video has taken centre stage. Youtube, in just over 10 years, has...

The job of Community Manager is relatively new and not always well understood. Consumers are now actors in their own consumption, regularly publishing reviews on online platforms. From this, brands develop strategies on social...