Winning on social media is not a one-step process. It requires meticulous attention to audience needs to cement lasting loyalty, which some brands do exceedingly well to remain top of mind.

With influencer-driven marketing campaigns at the helm of consumer strategies, the hype around brands like McDonald’s who collaborated with K-pop band BTS is justified by how it achieved stellar online traffic organically which...

TikTok TikTok… Time For a Game Changer The video starts with the popular theme song to Harry Potter, followed by a Hogwarts uniform-dressed man seemingly hovering across the screen on a broomstick. By the end of the short skit...