4 min read
Shermel Tay | Facebook - Jan 31, 2019

Why Do Businesses Listen To and Analyze Social Media?

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have...
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5 min read
Jerome Maisch | Community Manager - Dec 7, 2016

#DumpKelloggs: When Brand Reputation and Political Sentiment Clash on Social Media

Just this past Tuesday, Bretibart declared war on Kellogg's major cereal brand. The latter pulled the trigger on their advertising campaign with Breitbart, stating that the media outlets values are not aligned with the...
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2 min read
Melissa Chue | Facebook - Aug 26, 2016

Asia’s Top Tweets of the Week | 26.08.2016 #Facebook

Facebook ranks among the highest used social media platform in Asia Pacific. As marketers, how can we cut through the clutter and engage with our audience on this channel? This week, we scoured through the region's best of the...
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2 min read
Jerome Maisch | Facebook - Jul 29, 2016

Our top tweets of the week | 07.29.2016 #Facebook #Marketing

Facebook marketing and applications are moving at such pace to leading the way in the Live Streaming industry, topped with well-crafted regular developments in the way users interact with their products and streaming content...
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8 min read
Jerome Maisch | Facebook - Apr 7, 2016

Facebook Reactions : why collecting emotions is a marketing essential

On February 24, Facebook introduced us to some new emoticons - Facebook Reactions! These allow their users, you and me alike, to respond to timeline posts via a range of feelings; these have now been extended further to...
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