Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for engaging...

We are back with our monthly quick fires series on the 10 things marketers should know about trends in digital! This month, we speak to Ryan Lim, Founder and Principal Consultant of QED Consulting.

Feedback is a crucial component of the intelligence cycle - it can help practitioners to highlight specific areas for improvement, identify gaps in intelligence ou tput, as well as providing insight into how the intelligence...