3 min read
Austin Williams | Build Strategy - Feb 16, 2017

How to Measure the ROI of Your Advertising Campaign.

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.
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6 min read
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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3 min read feature-image-for-definitions-13
Melissa Chue | Community Manager - Dec 22, 2016

Definition🎁: "Buyer's Journey" - Digital Marketing Advent Calendar

We're almost there! Today, Kepios Founder and social media expert, Simon Kemp shares his two cents on "Buyer's Journey", and how to master it.
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2 min read influencer-map
Jerome Maisch | Build Strategy - Oct 7, 2014

New Influencers Map: Identify and Compare Key Influencers

We’re excited to announce the release of a new feature in Digimind Social, the Influencers Map.
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