In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...

We're almost there! Today, Kepios Founder and social media expert, Simon Kemp shares his two cents on "Buyer's Journey", and how to master it.

We’re excited to announce the release of a new feature in Digimind Social, the Influencers Map.