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7 min read
CYL | Digital Marketing - May 23, 2023

Tools for Market Research

Market research is a valuable tool for businesses to gain insights into consumer behavior and preferences. However, it’s important to recognize that market research has limitations and cannot answer every aspect of consumer...
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9 min read
CYL | Social Listening - Apr 20, 2023

When Trust is at Stake: Protecting Your Brand from Reputational Risk

From social media to 24-hour news cycles, a company's reputation can be its greatest asset and biggest liability. The stakes have never been higher, and the need for effective reputational risk management has never been more...
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7 min read Weak Signals on Social Media
CYL | Social Listening - Apr 18, 2023

Out with the Old, in with the New: Market Research and Social Listening

As traditional market research methods become less effective, businesses are turning to modern approaches, such as social listening, to gather valuable consumer insights.
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9 min read Weak Signals on Social Media
CYL | Trends - Mar 30, 2023

Beyond Hindsight and Luck: Predict Trends and Anticipate Change With Weak Signals

Being ahead of the curve is crucial for success, yet many brands overlook the whispers of change that weak signals provide, which could make all the difference.
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