What is Competitive Intelligence? Organizational performance can be improved through the use of competitive intelligence, which involves developing knowledge about the competitive environment through forward-looking practices. An...

How to effectively decipher your competitors on the web and social media with social media listening We already studied why companies use social media listening, in other words, why they listen to and analyze social media to feed...

The marketplace is replete with people offering similar if not identical products and services. No wonder knowing the right direction your business is going in can be quite the task. You will need to keep up with market trends,...

Digital marketing and communication departments actively monitor and analyze their online reputation and impact of their actions on social media. Market intelligence teams, on the other hand, do not.

On June 24th, Digimind & ICON teamed up to bring a much-needed discussion on “Reinventing Healthcare Research With Social Intelligence” to attendees during an Expert Webinar session. The event was hosted by Michael Durwin,...

Summertime is upon us, and I don’t know about you fine folks, but I’m getting my suntan lotion and inflatable pool banana ready for the sunshine, the beach, and the tropical drinks. So so many tropical drinks. But before you and...

In my neighborhood, before the pandemic, there used to be a Wine & Paint studio - an experiential business where paying patrons would exchange their hard-earned pennies for a paintbrush and a steady stream of wine to drink. I was...

Taking A Bite Out Of The Fundamentals Of Marketing

Producing and manufacturing drugs and medical devices is an expensive business to be a part of. The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs....

In the digital age, information is continuously at your fingertips and easily accessible to the majority of the world. With digital advancements regularly occurring, we often miss trends that are right in front of us due to a...