Sarah Chohan

Sarah is a product marketing manager and keen social listener, curious to explore the evolving landscape of competitive intelligence.
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Recent Posts

4 min read competitiveintelligencebilling-1
Sarah Chohan | Build Strategy - Aug 16, 2018

How can Competitive Intelligence Departments Benefit from Internal Billing?

Internal billing in competitive intelligence is a method of charging internal customers (e.g. departments and functional units) for the CI services they use. Instead of bundling all CI costs under the CI department, an internal...
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5 min read timeispreciousregulatorychanges-1
Sarah Chohan | Build Strategy - Jul 30, 2018

How Should Your Company Be Monitoring Regulatory Changes?

What does your company do to stay ahead of new and changing regulations? Is it consistently finding new methods and sources of monitoring? Every organisation should be able to answer these questions to ensure they keep up with...
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2 min read DI-The-5-Essential-Building-Blocks_BlogPostCover-1068x775-2
Sarah Chohan | Build Strategy - Jun 14, 2018

Discover our new Ebook: 5 Essential Building Blocks for your Competitive Intelligence Project

At Digimind we’re always looking for ways to help alleviate your Competitive Intelligence conundrums. This easy read, step-by-step guide focuses on tips and techniques to avoid CI project drawbacks by following the 5 phases of a...
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5 min read howcansalesandcidevelopnewbusiness-2
Sarah Chohan | Build Strategy - May 28, 2018

How can Sales and Competitive Intelligence develop new business opportunities?

The Sales and CI Alliance At present, you may be missing all of the potential influence a Sales team can exert on its Competitive Intelligence department. On the contrary, it's quite easy to identify exactly how Sales can benefit...
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2 min read
Sarah Chohan | Build Strategy - Apr 24, 2018

New Statistics Module: Discover a more efficient way to manage your Competitive Intelligence performance 

Forrester has predicted that Insights Driven organizations are likely to grow 8 times faster than global GDP, and will steal market shares to their competitors. However, to retain such favourable results requires long term...
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2 min read di-turn-the-spotlight-on-you-1
Sarah Chohan | Build Strategy - Mar 26, 2018

How to Turn the Spotlight on your Competitive Intelligence Projects

Our most recent handbook helps you to tackle the journey from identifying your objectives to value presentation. Through four simple chapters and examples, learn how to structure, create, engage and evaluate your project process.
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3 min read
Sarah Chohan | Build Strategy - Mar 13, 2018

Discover the most innovative methods to monitor your competitive environment

72% ...this is the percentage of analysis projects found to be utilising competitive intelligence.
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