6 reasons why Digimind Social is the best Monitoring Tool for...

Showing ROI, client management and brand monitoring are major challenges PR and social media agencies face on a daily basis. At Digimind, we know...

Insight-Driven Agencies: How to Win More Pitches Using Social Intelligence

A case study of how a leading international marketing and communications agency, utilized social insights to win one of its most competitive pitches. Today, insight-driven...

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, market mapping and business opportunities.

3 Key Strategies for KPI Development and Measuring Campaign Success

One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.

Social Media Shows No Mercy Towards United Airlines

United Airlines flights were temporarily halted nationwide due to what the FAA claimed was a computer glitch - notably described as “connectivity issues” -...

Agencies and Competitor Analysis: The Best Data-Driven Techniques

Competitor analysis on social media is a strategic activity which should not be overlooked when determining service offerings.

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies.

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization...

6 Social Media Strategies For Effective Consumer Engagement

A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.

Crisis Management: Aligning Digital and Offline Promotional Campaigns

A case study on real-time crisis-management for digital and offline campaigns.