Crisis Management: Aligning Digital and Offline Promotional Campaigns

A case study on real-time crisis-management for digital and offline campaigns.

The Top 60 Agency CEOs to Follow on Twitter (part 1)

Digital ads are filling timelines as regularly as commercials air throughout the evening news. Here are the top 60 Advertising CEOs to follow on Twitter.

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies.

Insights from #CSMNY 2016

The Corporate Social Media Summit welcomed thought leaders across industries including Twitter, Intel, Coca Cola, Time Warner, Humana, Wells Fargo, HP, The Wall Street...

Top 10 qualities of a good Community Manager

The job of Community Manager is relatively new and not always well understood. Consumers are now actors in their own consumption, regularly publishing reviews on...

Pinterest Insights

Pinterest is a social network mainly oriented towards visuals. For businesses, one could compare this platform to a shop window. A shop window that...

REPORT: Singapore’s Top Digital Agencies on Social Media

When researching digital agencies, what are the standard criteria you look for? A large following? A strong online presence? Or is it most important...

How to Measure the ROI of Your Advertising Campaign.

It's essential to measure ROI. This measurement allows you to analyze your performance, improve future campaigns, and develop other opportunities.

How to Build a Complete Social Media Management Report for Your...

Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. From KPIs that matter to best practices, here is a guide on how to build a complete social media management report for your client.

Insight-Driven Agencies: How to Differentiate Service Offerings Using Social Intelligence

This case study with our client, Wellcom, shows how they differentiated their service offering to stand out among competitors and win new customers. Social media...