Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

New on Digimind Social: Interaction Analysis to boost your social media...

Social media interactions have remained one of the most commonly used KPIs by digital marketers for some time. In the marketing funnel, after brand reputation has been established and communities have been developed, the generation of interactions is essential.

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

The goal of any brand audit is straightforward: gaining insight into the competitive environment of a brand’s industry. These audits are most vital when it comes to investing in new campaigns.

5 Objectives to Integrate Into Your Social Media Marketing Strategy

With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts.

3 Key Strategies for KPI Development and Measuring Campaign Success

One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.

6 Social Media Strategies For Effective Consumer Engagement

A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.

How Top Agencies Leverage Insight-Driven Techniques to Increase Profits

A collection of case studies showcasing the best insight-driven techniques with which agencies can improve profitability.The Digimind Blog has published several client case studies...

The Essential Social Media KPIs for Improving an Agency’s Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.When marketing and communication agencies plan and design a campaign, the most fundamental...

Insight-Driven Agencies: How to Win More Pitches Using Social Intelligence

A case study of how a leading international marketing and communications agency, utilized social insights to win one of its most competitive pitches.Today, insight-driven...

Insight-Driven Agencies: How to Differentiate Service Offerings Using Social Intelligence

This case study with our client, Wellcom, shows how they differentiated their service offering to stand out among competitors and win new customers.Social media...