Marketers are increasingly using social data to collect insights and predict market trends, to create targeted and engaging content for their audience. Here, we will consider the 5 key benefits of using social listening to drive content marketing strategies: customer profiling, analysing key trends, detecting influencers, assessing user generated content, and benchmarking owned content.
On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.
After SMMW in Sand Diego and Socialize LA, we ended our California road trip in San Francisco. Here's a quick recap of everything that went down.
Optimizing your crisis management and monitoring strategy on social requires a number of good practices. Here are the steps you should be taking.
During SMW we caught up with some notable influencers. Here, we chat one on one with digital media's best and brightest, starting with Jon Lopes of Digitas.
Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. From KPIs that matter to best practices, here is a guide on how to build a complete social media management report for your client.
It's essential to measure ROI. This measurement allows you to analyze your performance, improve future campaigns, and develop other opportunities.
Digital ads are filling timelines as regularly as commercials air throughout the evening news. Here are the top 60 Advertising CEOs to follow on Twitter.