Digimind and El País Partner to Monitor Online Public Discourse about...

Digimind recently partnered with Prisa, a global Spanish and Portuguese media group and the official public opinion aggregator for the Catalan elections to be held on December 21st.

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies.

The Value of Social Intelligence Reporting Platforms for Agencies

Digital strategists, analysts, and social media managers all seek to leverage intelligence software in order to optimize production, guarantee customer satisfaction, and create expansion opportunities.

Crisis Management: Aligning Digital and Offline Promotional Campaigns

A case study on real-time crisis-management for digital and offline campaigns.

Agencies and Competitor Analysis: The Best Data-Driven Techniques

Competitor analysis on social media is a strategic activity which should not be overlooked when determining service offerings.

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

New on Digimind Social: Interaction Analysis to boost your social media...

Social media interactions have remained one of the most commonly used KPIs by digital marketers for some time. In the marketing funnel, after brand reputation has been established and communities have been developed, the generation of interactions is essential.

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

The goal of any brand audit is straightforward: gaining insight into the competitive environment of a brand’s industry. These audits are most vital when it comes to investing in new campaigns.

5 Objectives to Integrate Into Your Social Media Marketing Strategy

With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts.

3 Key Strategies for KPI Development and Measuring Campaign Success

One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.