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The 3 Essential Elements of a Successful Social Media Report

Regardless of what you prefer to include in your social media report, it’s essential to include in-depth performance analysis of three key social media elements: community, engagement, and content.

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.

Influencer Marketing: Inside a Viral Campaign

This article will focus on a case study of influencer marketing, specifically on a viral campaign organized and orchestrated by online celebrity Jerome Jarre alongside the humanitarian operation for Rohingya refugees in Bangladesh.

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies.

Digimind and El País Partner to Monitor Online Public Discourse about...

Digimind recently partnered with Prisa, a global Spanish and Portuguese media group and the official public opinion aggregator for the Catalan elections to be held on December 21st.

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies.

The Value of Social Intelligence Reporting Platforms for Agencies

Digital strategists, analysts, and social media managers all seek to leverage intelligence software in order to optimize production, guarantee customer satisfaction, and create expansion opportunities.

Crisis Management: Aligning Digital and Offline Promotional Campaigns

A case study on real-time crisis-management for digital and offline campaigns.

Agencies and Competitor Analysis: The Best Data-Driven Techniques

Competitor analysis on social media is a strategic activity which should not be overlooked when determining service offerings.

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.