Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....

Discussion about digital campaigns tends to erect barriers between online and offline marketing, however, the two dimensions can be highly complementary in improving customer experience. Business strategists must not only adapt...

A look into how KPIs are used to measure the success of marketing campaigns.

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:

A collection of case studies showcasing the best insight-driven techniques with which agencies can improve profitability.

How one agency planned a successful campaign by analyzing social media KPIs.

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.