A short guide on the best ways to use social listening in order to improve influencer identification efforts of marketing and insights professionals.

Influencer marketing has been a key marketing strategy for years now, and will surely continue to go on strong, as consumers continue to make choices based on recommendations from people they know and trust. Influencers and...

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with the CEO of Bloglovin',...

As social media replaces television, digital ads are filling timelines and Facebook feeds as regularly as commercials air throughout SportsCenter and the evening news. With the progression of digital media and the rise of social...

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...