9 min read
Kevin Tran | Healthcare - Nov 13, 2019

Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss...
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13 min read
Kevin Tran | Healthcare - Nov 4, 2019

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer...
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4 min read
Kevin Tran | Healthcare - Oct 16, 2019

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are...
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7 min read
Kevin Tran | Healthcare - Oct 16, 2019

Engaging Customers in a Regulated Industry with Social Chatbots in Asia Pacific | Q&A with Bruce Li, MSD

Bruce Li Asia Pacific Digital Lead for Vaccines, MSD A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the...
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8 min read
Shermel Tay | Trends - Jul 18, 2019

Understanding Consumer Trends By Leveraging Historical Social Data

“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right," said Tim Cook, CEO of Apple. Interestingly, this advice applies to using data to guide business...
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9 min read
Melissa Chue | Social media strategy - Jun 12, 2019

5 Impactful Social & Content Trends For Your Marketing Strategy

With new marketing trends and innovations taking shape every day, how can you identify and invest in the ones that will benefit your company the most? From chatbots and social commerce to augmented and virtual reality, which...
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4 min read
Shermel Tay | Trends - Jun 11, 2019

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are...
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9 min read
Melissa Chue | Asia Pacific - Apr 1, 2019

Luxury Marketing Strategies for Managing Brand Reputation on Social Media

Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...
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