9 min read 5 Gen Z Trends in APAC Blog Banner
Ardini Insyirah | Trends - Aug 23, 2021

5 Ways to Appeal to the Gen Z Market in Asia Pacific

Gen Z consumers are transitioning into adulthood in a time of a global pandemic, forming a unique set of needs and challenges.
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7 min read 2021 Consumer Trends in Asia Pacific
Ardini Insyirah | Asia Pacific - Aug 13, 2021

Consumer Trends in 2021 Driving Growth in Asia

The Asian market is one of the most promising players in the growth of retail sales with an expected acceleration of nearly 45% of the total growth.
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9 min read EN BLOG - Top 50 Most Discussed Brands Online in APAC 2021Q1 Featured Image
Jared Silitonga | Brands - Jul 6, 2021

Asia Pacific’s Top 50 Most-Discussed Consumer Brands in Q2 2021

With influencer-driven marketing campaigns at the helm of consumer strategies, the hype around brands like McDonald’s who collaborated with K-pop band BTS is justified by how it achieved stellar online traffic organically...
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4 min read EN BLOG - Top 50 Most Discussed Consumer Brands Online in APAC 2021Q1
Jared Silitonga | Brands - May 19, 2021

Top 50 Most Discussed Consumer Brands in Q1 2021 Amid APAC's New Normal

Consumer brands like Shopee, Tiktok, and WhatsApp steamrolled their way to the top of the Asia Pacific ladder at the turn of this decade, while the stay-at-home lifestyle epitomized the importance of creating a unique digital...
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3 min read
Micah Levin | food - May 14, 2021

The Most-Discussed Food & Beverage Brands From 2020 Q4 to 2021 Q1

Marketing and insights professionals in the food and beverage industry are always hungry for key data-supported consumer insights that are impactful for their overarching digital strategies. To help feed that appetite, and...
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7 min read Healthy Living Social Report-Blog 2
Jared Silitonga | Brands - Apr 13, 2021

Non-endemic Brands Are Revolutionizing Their Strategies by Pivoting to Health and Wellness

Health and wellness branding is one of, if not the most strategic way for non-endemic brands to dip their toes into this $4.5 trillion wellness industry.
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9 min read 5 Consumers Trends in 2021- Blog Featured Image
Jared Silitonga | Insight Driven Marketing - Feb 16, 2021

5 Consumers Trends in 2021 To Define The Age of the Customer

  Although Covid-19 vaccinations couldn’t have arrived any earlier this 2021, mankind’s resolve showed us that life still must move on undeterred by any toilet paper crunch. There is optimism about the economic recovery with...
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4 min read
Micah Levin | Consumer Insights - Dec 17, 2020

Definitely Keep These Consumer Intelligence Tidbits In Mind For 2021

Some useful advice on Consumer Intelligence for marketing and insights professionals going into 2021.
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7 min read
Melissa Chue | Asia Pacific - Apr 27, 2020

Asia Pacific’s Key Gaming Personas: Who Are They and How Can You Engage Them?

The gaming and eSports scene in Asia Pacific is home to some of the most engaged, impassioned, and vocal consumers you can come across. Peek into any conversation between gamers on social media, and you’ll find a wide variety...
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