1 min read feature-image-for-definitions-21
Jerome Maisch | Community Manager - Dec 8, 2016

DefinitionšŸŽ: "Social Selling" - Digital Marketing Advent Calendar

It's almost Friday so we are keeping things short and sweet today. We connected with LinkedIn Power Profile and Global CEO and Founder of Black Marketing, Chris J Read, to share his take on Social Selling for our Digital...
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2 min read feature-image-for-definitions-22
Jerome Maisch | Benchmark - Dec 7, 2016

DefinitionšŸŽ: "Word of Mouth Marketing" - Digital Marketing Advent Calendar

Happy Wednesday! We continue with our daily Digital Marketing Advent Calendar release with the definition of "Word of Mouth Marketing". Deborah Holland is the Chair of the Board at WOMMA (Word of Mouth Marketing Association), and...
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1 min read feature-image-for-definitions-24
Jerome Maisch | Community Manager - Dec 1, 2016

DefinitionšŸŽ : "Reach" for Facebook - Digital Marketing Advent Calendar

We are pleased to start our first advent calendar Day 1 release with the definition of "Reach," a term used in analyzing and monitoring online audiences. Brice Vinocour, Marketing Manager at Facebook, France has shared his...
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9 min read power-of-gif
Jerome Maisch | Community Manager - Jun 30, 2016

The Power of GIFs for Brands

ā€œCenter for GIFs, Giphy at $55 million was raised during a valuation to $300 million."
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3 min read present-social-media-analytics-to-boss
Jerome Maisch | Benchmark - Mar 24, 2015

How to present social media analytics to your boss

When your boss comes to you with the usual questions about how your social media activities are going, you can be prepared with the right data and graphs to efficiently brief him or her on your work and clear up any...
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