2 min read
Melissa Chue | Asia Pacific - Apr 19, 2017

Establishing Digital Marketing KPIs | AfterWork Singapore April 2017

With the focus shifting from vanity metrics to real business opportunities that a digital team can deliver, setting realistic and measurable digital KPIs is gaining more importance. How can marketers prove their ROI by...
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3 min read
Melissa Chue | Asia Pacific - Apr 13, 2017

Content 360 Singapore 2017 Highlights

Content marketing is king, but how can brands cut through the clutter and reign supreme as masterful storytellers? Hosted by Marketing Magazine, Content 360 Singapore 2017 gathered close to 200 content marketers from the...
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5 min read
Melissa Chue | Asia Pacific - Apr 12, 2017

Driving Content Marketing Strategies with Social Listening and Analytics | Content 360 Singapore 2017

Content marketing strategies are all about connecting with your audience with compelling stories and great distribution plans.
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Melissa Chue | Benchmark - Jan 26, 2017

Report: Singapore's Top 3 B2C Banks on Social Media

The B2C banking industry is a fast-paced one that is often faced with digital disruption and updates in technology.
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3 min read SocializeSG_ScalingSocial-1
Melissa Chue | Asia Pacific - Jan 24, 2017

#SocialiseSG January 2017 Highlights: Scaling Social with the Industry's Brightest

With the digital landscape fast evolving, what are the core pillars of a successful social media strategy, and what does it take to rise above the competition in 2017?
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2 min read PRASIA2016-2-1
Melissa Chue | Asia Pacific - Nov 16, 2016

PR Asia 2016 Highlights

The PR Asia 2016 conference gathered close to 200 communications and marketing professionals to discuss the latest trends, concerns and developments in the PR world.
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2 min read sea-top-insurance-companies-blog-1
Melissa Chue | Asia Pacific - Nov 2, 2016

Report: Southeast Asia's Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and...
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2 min read
Melissa Chue | Asia Pacific - Nov 2, 2016

Report: Southeast Asia's Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and...
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2 min read twitter chalkboard
Melissa Chue | Asia Pacific - Oct 28, 2016

Asia’s Top Tweets of the Week | 28.10.2016 #Inbound

Whether you're a B2C or a B2B brand, inbound marketing is one of the key ways of generating those coveted leads for your company.
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Melissa Chue | Asia Pacific - Oct 21, 2016

Asia’s Top Tweets of the Week | 21.10.2016 #Engagement

Engagement is one of the key ROIs of marketing activities today, especially when it comes to social. After all, the end point of every social media campaign is to increase the brand's reach, as well as influence the audience's...
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