9 min read 10 Ways Brands Use Social Media Listening For Competitor Analysis - Digimind Blog
Gabrielle Aliotta | Market Intelligence - Nov 9, 2022

10 Ways Brands Use Social Media Listening For Competitor Analysis

How to effectively decipher your competitors on the web and social media with social media listening We already studied why companies use social media listening, in other words, why they listen to and analyze social media to feed...
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5 min read
Vanessa Querry | Build Strategy - Aug 8, 2017

How to Convince Your Management to Launch a Competitive Intelligence Project

You're convinced that Competitive Intelligence is critical to any organisation? Very well, but your management might not share your opinion.
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Melissa Chue | Build Strategy - Sep 28, 2016

Top 10 Insights from Google Search Behaviour Part 1: Consumer Interests

Google search behaviour can reveal a wealth of information about consumers, from what the trending interest is to what they're curious about a brand's products and services. With a whopping 2 trillion searches and more made every...
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2 min read successful competitive intelligence project-1
Jerome Maisch | Build Strategy - Jun 13, 2016

The 5 steps of a Successful Competitive Intelligence project

Managing competitive intelligence projects is an integral part of the day-to-day role of a CI manager and requires a well-structured, holistic approach to ensure a successful outcome. The CI Manager is responsible for...
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