How to effectively decipher your competitors on the web and social media with social media listening We already studied why companies use social media listening, in other words, why they listen to and analyze social media to feed...

You're convinced that Competitive Intelligence is critical to any organisation? Very well, but your management might not share your opinion.

Google search behaviour can reveal a wealth of information about consumers, from what the trending interest is to what they're curious about a brand's products and services. With a whopping 2 trillion searches and more made every...

Managing competitive intelligence projects is an integral part of the day-to-day role of a CI manager and requires a well-structured, holistic approach to ensure a successful outcome. The CI Manager is responsible for...