5 min read
Vanessa Querry | Analysis - Aug 8, 2017

How to Convince Your Management to Launch a Competitive Intelligence Project

You're convinced that Competitive Intelligence is critical to any organisation? Very well, but your management might not share your opinion.
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2 min read
Melissa Chue | Build Strategy - May 25, 2017

Fuelling Digital Transformation with Digital Intelligence | CMO Innovation Summit Singapore 2017

It’s no secret that business strategies can be optimised with a better knowledge of the industry around them. By harvesting more and better data and continuously developing actionable insights around their business and...
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2 min read
Melissa Chue | Build Strategy - Sep 28, 2016

Top 10 Insights from Google Search Behaviour Part 1: Consumer Interests

Google search behaviour can reveal a wealth of information about consumers, from what the trending interest is to what they're curious about a brand's products and services. With a whopping 2 trillion searches and more made...
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2 min read
Jerome Maisch | Analysis - Jun 12, 2012

The 5 steps of a Successful Competitive Intelligence project

Managing competitive intelligence projects is an integral part of the day-to-day role of a CI manager and requires a well-structured, holistic approach to ensure a successful outcome. The CI Manager is responsible for...
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