5 Objectives to Integrate Into Your Social Media Marketing Strategy

With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts.

3 Key Strategies for KPI Development and Measuring Campaign Success

One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies.

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

How to Optimize Your Crisis Management and Monitoring Strategy

Optimizing your crisis management and monitoring strategy on social requires a number of good practices. Here are the steps you should be taking.

6 Social Media Strategies For Effective Consumer Engagement

A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.

Influencer Marketing: Inside a Viral Campaign

This article will focus on a case study of influencer marketing, specifically on a viral campaign organized and orchestrated by online celebrity Jerome Jarre alongside the humanitarian operation for Rohingya refugees in Bangladesh.

The Essential Social Media KPIs for Improving an Agency’s Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs. When marketing and communication agencies plan and design a campaign, the most fundamental...

Crisis Management: Aligning Digital and Offline Promotional Campaigns

A case study on real-time crisis-management for digital and offline campaigns.

How to Measure the ROI of Your Advertising Campaign.

It's essential to measure ROI. This measurement allows you to analyze your performance, improve future campaigns, and develop other opportunities.