Emily Beaupré

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Recent Posts

6 min read storytelling
Emily Beaupré | Brand Reputation - Jul 15, 2019

What You Need To Know About Brand Storytelling

“Brand storytelling isn’t about creating marketing campaigns, but building tribes and inspiring movements.” ~ E.W. & J.G. Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?”...
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6 min read purpleumbrella
Emily Beaupré | Marketing Strategy - Jul 10, 2019

What is utility marketing and why you should use it

We spoke to marketing gurus Ekaterina Walter and Jessica Gioglio about their book, The Laws of Brand Storytelling. You don’t need prior knowledge of brand storytelling to enjoy the book (or this post), but you can get a bit of...
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