Imagine you’re a marketer evaluating post campaign performance. After painting a rosy picture of your sponsored posts’ stellar click-through and engagement rates, as well as the reach earned from influencers used, your Chief...

As the new year in digital shapes up to be the year of data driven content, self-serve advertising, employee advocacy, and peer influence, marketers need to upgrade themselves and develop the necessary skills to leverage the...

Whether it’s product launch or a booth at a trade show, the goal of every marketing event is this: generate positive buzz for the brand, and create opportunities for sales teams to engage new customers.

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a crisis.

With existing customers making up 65% of a company’s business (Gartner), customer retention is critical to your bottom line. Yet, a study by Bain & Company found 60 - 80% of customers who describe themselves as ‘satisfied’ do not...

With over 3 billion active social media users around the world (We Are Social, Global Statshot: Digital in Q3 2017), it is inevitable that social will continue to shape all aspects of business opportunities across industries.

In January 2016, a feisty redheaded girl began roasting people on Twitter, firing back at her detractors with witty jibes. Her rapid, sardonic takedowns earned her thousands of retweets, likes and views, and it wasn’t long before...

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. With that said, driving traffic...

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a strong social media monitoring strategy can access real-time consumer insights to...