11 min read
CYL | Competitive Intelligence - Nov 1, 2023

Niche Perfume: Key Insights on What Are Consumers Saying

Amidst the prevailing preference of vibrant hues and transformative makeup, color cosmetics has historically overshadowed the subtleties of perfumery. However, in recent times, the persistent emergence of niche luxury perfumes...
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7 min read
CYL | Industry Report - Oct 30, 2023

Consumer Sentiments on Masstige Cosmetics

In the continuously evolving landscape of the beauty industry, recent market trends have highlighted the enduring impact of the "Lipstick Effect" and the burgeoning significance of the "masstige" beauty category.
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11 min read
CYL | Retail - Aug 17, 2023

Beyond Commerce: The Consumer Trends Shaping the Retail Frontier

Amid the constantly shifting landscape of the retail industry, it's not only technological progress that is steering its course. An eclectic mix of consumer trends has stepped into the limelight, stretching beyond the confines of...
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5 min read
CYL | Retail - Aug 16, 2023

The Power Duo: AI and Automation in the Retail Industry

In today's rapidly evolving landscape, technology is revolutionizing the retail industry, ushering in a new era of enhanced customer experiences and optimized business operations. With the rise of the Internet of Things (IoT),...
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7 min read
CYL | Industry Report - Aug 9, 2023

Analysis: APAC Consumers' Public Perception and Confidence in Electric Vehicles

The wheels of innovation are turning, and the world is witnessing a paradigm shift toward sustainable transportation. Amid this global transition, electric vehicles (EVs) have emerged as a revolutionary force, promising a cleaner...
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9 min read
CYL | Industry Report - Jul 28, 2023

Ranking the Top 5 EV Brands Monitored in APAC

In 2022, there were an estimated 10 million EVs on the road worldwide, and this number is expected to reach 145 million by 2030.
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5 min read
CYL | Industry Report - Jul 25, 2023

With Great (battery) Power, Comes Great Responsibility: Unearthing the Price We Cannot Ignore

With an estimated count exceeding 1.4 billion cars worldwide, the automotive industry has consistently embraced technological advancements as a crucial factor in its evolution.
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19 min read What are online weak signals for brands - Digimind blog
Durga Kudumula | Sentiment Analysis - Jul 11, 2023

What are the Online Weak Signals for a Brand and What are the Key Benefits of Detecting them?

It’s no surprise that digital services are playing a more essential part in consumers' daily lives.
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8 min read Digimind Blog - Sentiment Analysis: The Powerful Tool Professional Marketers Can't Afford To Ignore
Durga Kudumula | Brand Protection - Jan 13, 2023

Sentiment Analysis: The Powerful Tool Professional Marketers Can't Afford To Ignore

These are trying times for businesses. Competition is fierce. Customers have several options. As a brand, if you fail to establish that personal connection with your customers, they are highly likely to switch to your...
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4 min read Top 10 Sentiment Analysis Tools in 2022 - Digimind Blog
Gabrielle Aliotta | Social Listening - Oct 11, 2022

Top 10 Sentiment Analysis Tools in 2022

What is a Sentiment Analysis Tool? A key component of every brand management strategy, social media, or marketing manager's toolkit is sentiment analysis, which is constantly evolving as consumers' conversation evolves. ...
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