Jerome Maisch

Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover
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Recent Posts

3 min read art-board-game-challenge-163064
Jerome Maisch | Build Strategy - Oct 1, 2012

6 Tips for Building an Effective CI Network

In Competitive Intelligence it is often who you know (social capital) as well as what you know (human capital) that leads to success. It is vital to nurture the network of personal connections that strengthen knowledge-sharing...
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5 min read Ask The Expert- Q&A with Babette Bensoussan
Jerome Maisch | Build Strategy - Sep 28, 2012

Ask The Expert: Q&A with Babette Bensoussan

We're continuing our Q&A series with Babette Bensoussan, Managing Director of The MindShifts Group, a company specialising in competitive intelligence, strategic planning and strategic marketing projects in the Australasia...
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Jerome Maisch | Build Strategy - Sep 21, 2012

Q&A with Yann Guilain, Customer Care Director at Digimind

Working at Digimind is like being part of one big, crazy family. There are currently over one hundred of us located in four offices in Boston, Paris, Grenoble and Rabat. To give people a better idea about who we are and what we...
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3 min read market_intelligence_survey_infographic-1
Jerome Maisch | Build Strategy - Sep 11, 2012

The 7 Habits of Highly Successful Intelligence Analysts

What makes a good intelligence analyst? Are there certain skills, qualities and attributes that can make you better primed for success in your chosen field? If so, how can we transform these personal traits into enduring habits...
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2 min read
Jerome Maisch | Build Strategy - Aug 30, 2012

Top Tips: Setting up a Market or Competitive Intelligence function

While a majority of the world's top performing firms have well-established Competitive Intelligence departments (it's estimated that 90% of Fortune 500 companies use CI), there are many companies who have no formal structure in...
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1 min read
Jerome Maisch | Build Strategy - Aug 27, 2012

Top Tips: Setting up a Market or Competitive Intelligence function

  What advice would you give to someone who is tasked with setting up a Competitive Intelligence function? For our latest 'Ask the Expert' series we posed this frequently-asked question to a panel of Market and Competitive...
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3 min read Ask the Industry Expert- Q&A with Udo Hohlfeld
Jerome Maisch | Build Strategy - Jul 16, 2012

Ask the Industry Expert: Q&A with Udo Hohlfeld

This is the third installment in our Q&A series where we talk to some of the leading Competitive Intelligence professionals to get their expert views on industry trends and best practices. Udo Hohlfeld founded INFO + DATEN to...
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3 min read Ask the Industry ExpertMonica
Jerome Maisch | Build Strategy - Apr 13, 2012

Ask the Industry Expert: Q&A With Monica Nixon

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3 min read Ask the Industry Expert- Q&A with Seena Sharp
Jerome Maisch | Build Strategy - Mar 30, 2012

Ask the Industry Expert: Q&A with Seena Sharp

This is the first in a series of Q&A posts with some of the most prominent thinkers and influencers in the area of competitive and market intelligence. We kick off the series with Seena Sharp, who is indisputably one of the...
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2 min read
Jerome Maisch | Build Strategy - Mar 8, 2012

CI in Pharma - Maximizing success for Clinical Trials

One of the biggest competitive advances for Pharmaceutical companies in recent years has been the emergence of software solutions designed to track and monitor clinical trials. Before a new drug can earn regulatory approval,...
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