If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...

A look into how KPIs are used to measure the success of marketing campaigns.

Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. For agencies, a full report should do the following:

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...