If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...

A case study on how agencies can optimize new campaigns through customer profiles.

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:

How one agency planned a successful campaign by analyzing social media KPIs.

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.