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Graeme Anderson | Community Manager - Apr 19, 2018

The 3 Essential Elements of a Successful Social Media Report

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...
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Graeme Anderson | Analysis - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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Graeme Anderson | Build Strategy - Nov 7, 2017

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

A case study on how agencies can optimize new campaigns through customer profiles.
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Graeme Anderson | Build Strategy - Oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
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Christine Carzo | Analysis - Sep 15, 2017

The Essential Social Media KPIs for Improving an Agency's Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.
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3 min read
Melissa Chue | Benchmark - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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