In today's fast-paced digital era, where grocery shopping happens in a flash, supermarkets face a twofold challenge—bland choices and even potential scandals. In 2013, Europe was gripped by the notorious "Horsemeat Scandal," as

In today's digital age, social media and online platforms have become essential arenas for brands to connect with their audience. The supermarket industry is no exception, with major players striving to establish a strong...

Marketing and insights professionals in the food and beverage industry are always hungry for key data-supported consumer insights that are impactful for their overarching digital strategies. To help feed that appetite, and...