Are you worried that your competitor is accumulating more likes than you on LinkedIn? Without the right data you need, you can’t draw concrete conclusions about the effectiveness of your online strategy versus your competitors.

Summertime is upon us, and I don’t know about you fine folks, but I’m getting my suntan lotion and inflatable pool banana ready for the sunshine, the beach, and the tropical drinks. So so many tropical drinks. But before you and...

Here are my Spring plans now that the pandemic in the United States is slowly winding down (NOTICE: BE RESPONSIBLE AND WEAR A MASK AND SOCIALLY DISTANCED WHERE ADVISED):

In my neighborhood, before the pandemic, there used to be a Wine & Paint studio - an experiential business where paying patrons would exchange their hard-earned pennies for a paintbrush and a steady stream of wine to drink. I was...

Taking A Bite Out Of The Fundamentals Of Marketing