6 min read
Graeme Anderson | Build Strategy - feb 15, 2018

Influencer Marketing: Inside a Viral Campaign

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the...
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9 min read
Graeme Anderson | Analysis - dic 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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3 min read
Graeme Anderson | Build Strategy - nov 30, 2017

Crisis Management: Aligning Digital and Offline Promotional Campaigns

Discussion about digital campaigns tends to erect barriers between online and offline marketing, however, the two dimensions can be highly complementary in improving customer experience. Business strategists must not only...
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3 min read
Graeme Anderson | Build Strategy - nov 14, 2017

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
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4 min read
Graeme Anderson | Build Strategy - nov 7, 2017

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

A case study on how agencies can optimize new campaigns through customer profiles.
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5 min read
Graeme Anderson | Community Manager - oct 26, 2017

5 Objectives to Integrate Into Your Social Media Marketing Strategy

Choosing Objectives for Social Media Strategy With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...
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7 min read
Graeme Anderson | Community Manager - oct 17, 2017

3 Key Strategies for KPI Development and Measuring Campaign Success

A look into how KPIs are used to measure the success of marketing campaigns.
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4 min read
Graeme Anderson | Build Strategy - oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
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6 min read
Christine Carzo | Analysis - sep 15, 2017

The Essential Social Media KPIs for Improving an Agency's Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.
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2 min read
Austin Williams | Build Strategy - jun 27, 2017

Influencing the Customer Journey with Social | Corporate Social Media Summit June 2017

On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.
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