6 min read
Sarah Davidson | Influencers Identification - Aug 25, 2020

5 Tools to Ace Influencer Marketing in 2020 and Beyond

Influencer marketing has been a key marketing strategy for years now, and will surely continue to go on strong, as consumers continue to make choices based on recommendations from people they know and trust. Influencers and...
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6 min read headerjeromejarre
Graeme Anderson | Build Strategy - Feb 15, 2018

Influencer Marketing: Inside a Viral Campaign

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the humanitarian...
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9 min read header1219-1
Graeme Anderson | Build Strategy - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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3 min read graphsoncomputer
Graeme Anderson | Build Strategy - Nov 30, 2017

Crisis Management: Aligning Digital and Offline Promotional Campaigns

Discussion about digital campaigns tends to erect barriers between online and offline marketing, however, the two dimensions can be highly complementary in improving customer experience. Business strategists must not only adapt...
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3 min read featuredimage
Graeme Anderson | Build Strategy - Nov 14, 2017

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
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4 min read headerrunning-1
Graeme Anderson | Build Strategy - Nov 7, 2017

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

A case study on how agencies can optimize new campaigns through customer profiles.
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8 min read key-strategies-for-kpi-development-and-measuring-campaign-success
Graeme Anderson | Community Manager - Oct 17, 2017

3 Key Strategies for KPI Development and Measuring Campaign Success

A look into how KPIs are used to measure the success of marketing campaigns.
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4 min read concert
Graeme Anderson | Build Strategy - Oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
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6 min read PaperGraphs
Christine Carzo | Build Strategy - Sep 15, 2017

The Essential Social Media KPIs for Improving an Agency's Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.
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3 min read growingmoney
Austin Williams | Build Strategy - Feb 16, 2017

How to Measure the ROI of Your Advertising Campaign.

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.
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