Influencer marketing has been a key marketing strategy for years now, and will surely continue to go on strong, as consumers continue to make choices based on recommendations from people they know and trust. Influencers and...

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the humanitarian...

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...

Discussion about digital campaigns tends to erect barriers between online and offline marketing, however, the two dimensions can be highly complementary in improving customer experience. Business strategists must not only adapt...

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

A case study on how agencies can optimize new campaigns through customer profiles.

A look into how KPIs are used to measure the success of marketing campaigns.

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:

How one agency planned a successful campaign by analyzing social media KPIs.

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.