Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. For agencies, a full report should do the following:

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...