3 min read fhzVgpp7_SCARPQxxWQNywT6qvo0aIY3GkC2CFL2ZnbzKbFCM3DHDdC7o7uF_OT0bVWSjNSjNfeZt4n2V4pm5evyDDb1p9ZSu1MJzsBL3fDuAz26TGp_FvO_zXIvmTLKyqjtOHkU
Susanne Morris | Competitive Benchmarking - Dec 17, 2019

5 Benefits of Conducting a Competitive Analysis

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and...
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10 min read business-3271744_1920-1
Kevin Tran | Healthcare - Oct 29, 2019

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources.    ...
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