The emergence of COVID-19 has affected the marketing landscape greatly. Today, most companies and consumers are using the Internet to take a more meaningful part in shaping the world. Brands and marketers who understand how to...

If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches... on top of your day-to-day tasks. Pitches are tremendously taxing on teams – who are...

A case study of how a leading international marketing and communications agency, utilized social insights to win one of its most competitive pitches.

This case study with our client, Wellcom, shows how they differentiated their service offering to stand out among competitors and win new customers.

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...