Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....

Discussion about digital campaigns tends to erect barriers between online and offline marketing, however, the two dimensions can be highly complementary in improving customer experience. Business strategists must not only adapt...

Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. For agencies, a full report should do the following:

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...