4 min read
Graeme Anderson | Benchmark - feb 6, 2018

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....
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3 min read
Graeme Anderson | Build Strategy - nov 30, 2017

Crisis Management: Aligning Digital and Offline Promotional Campaigns

Discussion about digital campaigns tends to erect barriers between online and offline marketing, however, the two dimensions can be highly complementary in improving customer experience. Business strategists must not only...
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7 min read
Melissa Chue | Benchmark - feb 28, 2017

How to Build a Complete Social Media Management Report for Your Client

Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. For agencies, a full report should do the following:
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6 min read
Melissa Chue | Benchmark - feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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