We are back with our monthly quick fires series on the 10 things marketers should know about trends in digital! This month, we speak to Ryan Lim, Founder and Principal Consultant of QED Consulting.

Digital transformation is shaping up to be one of the biggest trends in the industry. From communicating to making and processing payments, people’s lives have been changed by the digitisation of everyday processes. But how can businesses participate and transform themselves to make better decisions?

First things first: what is digital transformation?

Digital transformation refers to the organisation changing and adapting the way they do business, in order to use digital more effectively. Simply put, it is how the business overhauls itself, starting from the management level.

The first step in digital transformation is adopting an open mindset, accepting that changes will happen while moving from a state of comfort to be future proof. Clear and concise communication should start from the senior management team; otherwise the momentum of a great idea can be stalled by a poor internal network.

What are the 3 key elements in transitioning successfully to digital?

Successful digital transformation rests on the following:

  • Mind: Acceptance for change.
  • Body: To take action.
  • Attitude: To facilitate the change that is necessary for transformation.

Digital natives have to be curious and adaptable. Only then can organisations recognise the roles and responsibility required to tackle digital and social media better.

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