When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig in, gather research from multiple sources, meet with members from cross-functional teams and improve the product offering and/or message of their company. With that, we’ve gathered a list of Top 20 Consumer Insights Directors to follow on Twitter. Check them out!
— Christian Kurz (@KurzCh) September 12, 2016
Follow tweets from global trade shows, retweets of millienial driven content and even hot topics from the political races from Viacom Consumer Insights Director Christian Kurz!
— Equifax Insights (@EquifaxInsights) October 20, 2016
Credit in the U.S. is the gateway to everything. Check out Equifax Insights for details on law changes and consumer education surrounding credit.
— Jeffrey Henning (@JHenning) August 16, 2016
Jeffrey Henning provides market research information that is data driven. Check out this twitter account for the latest on consumer insights in technology, start-ups, politics and more.
— Univision Insights (@hispanic411) October 20, 2016
Univision Insights provides all you need to know on targeting Hispanic communities. Check out their page for cultural information and immerison.
“Even if your brand isn’t on Amazon, your customers are.”
— Jordan Rost (@jordanrost) September 12, 2016
Jordan Rost is Neilsen‘s VP of Consumer Insights. Check out this page for insights across industries and humurous tweets to mom who probably better understands his job since Neilsen’s feature in @Adweek‘s recent article.
Per Facebook, 40% of online adults use 2+ devices to continue the same journey/activity every day #tmrevent
— Julie K (@julie1research) October 18, 2016
Get the latest tweets in fintech, tech-health, retail and more with market researcher Julie K.
— Carman Allison (@CarmAllison) October 10, 2016
Vice President of Consumer Insights at Neilsen Canada, Carman Allison has all the tweets. From the number of viewers of the U.S. presidential debates to how much Canadians spend on Thanksgiving, be entertained with insightful information.
Interesting read. Something is going very wrong for millennials at work https://t.co/pG9rJ4Vj8M
— Gian Fulgoni (@gfulgoni) October 12, 2016
comScore chairman and cofounder Gian Fulgoni has the latest in digital media and advertising as well as great information surrounding millenials.
— Trent Collins (@tcollins) October 12, 2016
Information on branded content, photogenic sports figures and the genius behind the Rock’s trailer announcing he’s on YouTube. Check out Trent Collins for information on online communities and market research.
— Larry Tabb (@ltabb) October 5, 2016
For fintech news and even the booming and sophisticated currency used in prisons. Follow Larry Tabb for insights in financial markets.
— Rebecca Harris (@rharrisinc) January 12, 2016
Rebecca Harris has a timeline that highlights the narcissism of millenials while highlighting how marketers tend to “miss the mark” on Canadian moms. Check her out!
— DeloitteCB (@DeloitteCB) October 25, 2016
Deloitte brings the latest in technology and consumer insights. Check out their consumer business page for all you need to from budgeting to science and accounting to sports.
— Kevin McPartland (@kmcpartland) October 22, 2016
Fintech and economics research and insights with Kevin McPartland, Head of Market Structure and Technology Research at Greenwich Associates.
Using Google glass for video ethnography– & captures gaps between self reported & actual behavior keynote BV Pradeep from Unilever #mramrx
— Kathryn Korostoff (@ResearchRocks) September 27, 2016
Get in to the nitty gritty of market research with Research Rockstar, Kathryn Korostoff.
— Planet Retail RNG (@PlanetRetailRNG) October 20, 2016
Planet retail has all the insights on acquisitions, mergers and business information and it’s implications on consumers. Check them out for retail news.
— Jerry Silva (@JerrySilva_PGS) October 11, 2016
From fintech news to chip cards and even a bit of cooking. Check out the latest tweets from Financial Insights director at IDC, Jerry Silva.
— Cathy Harrison (@VirtualMRX) October 22, 2016
With market research and great shares on how to be a better person, or improve advertising, Virtual Research Director Cathy Harrison is the tweeter to follow!
— Reineke Reitsma (@rreitsma) August 31, 2016
Follow Reineke Reitsma for anything related to consumer behavior, technology change and market research- Market Analyst at Forrester.
— Sean Copeland (@copeland1985) October 18, 2016
More millenial news and insights. This is fine when millenials are the fastest growing consumers! Follow Sean Copeland, Director of Research at Student Life Network and Parent Life Network.
Biosensors to monitor U.S. students' attentiveness. Next up: Biosensors discourage daydreaming https://t.co/CLzBQpQFV5
— Annie Pettit (@LoveStats) October 25, 2016
For a bit of quirk and interesting marketing insights on emotional, education and technological news, follow Annie Pettits.
What Consumer Insights accounts do you follow? Let us know!