How Digimind Social performs Influencer Ranking

One of the most frequently asked questions we hear at Digimind is, “how does your tool calculate top influencer rankings?” Below is the short and sweet breakdown of how Digimind Social ranks top influencers according to the channel. For more information on how you can put this data to good use, see this blog post.

Influencers for Twitter

Name: The name of the Twitter profile
Location: Where this tweeter is based
Score: Indicates how influential this person is on this subject.  It is calculated by multiplying ranking and mentions.
Ranking: Indicates the visibility of the source, based on the number of followers and lists, between 1 and 10.
Mentions: The number of times this tweeter has mentioned the subject
Following: The number of other tweeters this tweeter is following
Followers: The number of tweeters following this tweeter
Klout: The Klout score for this Twitter account
Tweets: This tweeter’s total number of tweets to date
Lists: The number of Twitter lists which contain this tweeter’s profile

Influencers for Facebook

Name: The name of the Facebook profile or page
Score: Indicates how influential this person is on this subject.  It is calculated by multiplying ranking and mentions.
Ranking: Indicates level of influence, based on likes and friends.
Mentions: The number of times this person talks about the subject in question
Likes/Friends: The number of likes and friends this Facebook user has.  This is a good indication of the reach of this influencer.

Influencers for News / Blogs / Forums / Videos

News: The name of the website
Score: Indicates how influential this person is on this subject.  It is calculated by multiplying ranking and mentions.
Ranking: Indicates level of visibility, based on mentions, Alexa Rank, Google Rank and reach
Mentions: The number of times this person talks about the subject in question
Reach: The number of people who visit the website (over a given period)
Country: Where the audience of this site is located
Language: The language in which the information was written