In media monitoring, Social Listening, PR and Communication, you must deal with a vast amount of information and mentions on social media. Whether it's for crisis monitoring, campaign tracking, impact analysis of speeches, reputation, or product launches, it is essential to quickly understand and analyze mentions about your brand, products, leaders, or those of your competitors. Therefore, it is crucial to anticipate and benefit from powerful synthesis tools.
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- What stories is this brand's campaign telling this month?
- What are these thousands of posts on X and Facebook about, and can I get a summary of the messages in a few sentences?
- What are the emerging topics in my market?
- This big spike in mentions on LinkedIn and TikTok about my competitor, what news is it referring to? Are there multiple news items?
- I lack expertise in this new complex sector for my Request for Proposal, how can I untangle all these dense messages and news from the past week?
- These conversations on social media about my brand have evolved daily and covered several new topics over the last 24 hours. Which ones are the most visible?
You often ask yourself these questions, but you don't necessarily have the time or knowledge to quickly read and understand what they are about.
Today, you can get a quick and concise overview of the key topics driving conversations on social media about your brands, products, competitors, leaders, or technologies.
This is Onclusive Social's new feature, In Brief , powered by AI Sense, which allows you to obtain a clear summary of even the most complex and heterogeneous messages, emerging topics, conversations and data in just a few clicks.
đcontents :
I. How In Brief works, powered by AI Sense
II. The key benefits of In-Brief
III. In Brief applications
1. Real-time analysis of news and press releases
2. Brand reputation, executive's reputation, crisis monitoring
3. Campaign analysis
4. Consumer Insights
7. Analysis of stakeholder influence
8. Disinformation and fake news
I. How In Brief works, powered by AI Sense
AI Sense technology
Onclusive Social's artificial intelligence technology (NLP, machine learning + deep learning) simplifies and enhances your analysis work to easily detect key insights around your brands and markets. This technology already allows you to:
- Intelligently tag your data and information, meaning to label and classify them
- Precisely analyze the sentiment of social media messages about your brands
- Recognize images and logos in all social media posts that do not mention your brand in text
- Alert you to the early signs of buzz and potential crises with the detection and explanation of peaks, coupled with the power of Chat GPT's language AI capabilities
And now, AI Sense provides you with instant, precise, and clear summaries on the areas you monitor: your brands, your products, your leaders, your competitors, technologies, and trends.
In Brief on the Panorama section of Onclusive Social
How "In Brief" Works
Navigate to your Panorama section. In Brief appears at the top, next to the qualitative and quantitative data of Panorama that summarize updates from your monitoring: metrics, conversation drivers, most shared images, top mentions on social media.
To generate In Brief , you choose the theme you want to explore and synthesize, and the period covered.
Example: You are examining the latest trends and most discussed conversations about your competitor on the streaming platform, HBO Max.
Click on your theme Streaming Market > HBO Max
The latest messages about this competitor appear in a few moments, ordered according to their impact and visibility on social media: the more a message has been spread, shared, and relayed, the higher this information will be positioned in the summary. (see above)
You can, of course, navigate to explore other competitors you monitor (Netflix, Amazon Prime, Apple TV+...).
It is indeed possible for you to understand what drives social media and get a quick and clear overview of all your social listening monitoring themes!
II. The key benefits of In-Brief
Here are the main benefits of the In Brief feature:
- Easier understanding and explanation of new trends, products, statistics, and technologies
- Freshness of information and data: In-Brief summaries are generated from capturing the most recent messages, conversations, and articles in real-time.
- Simplified understanding of new, unfamiliar markets
- Easy synthesis of conversations and messages about your brands and products, as well as those of your competitors
- A time saving of 15% to 65%* for understanding complex information landscapes, decrypting, and summarizing large volumes of messages.
- Scalability of your social media analysis summaries: by generating a recurring summary of trends on your brand, for example, weekly or even daily, you save valuable time and enhance clarity for the regular presentation of your analyses and reporting.
(*) Average gains observed for the analysis and understanding of new information.
III. In Brief applications
Here are some examples of using analysis and automatic synthesis of news and emerging posts and trends:
1. Real-time analysis of news and press releases
Ideal for:- easily understanding news, live events, even complex ones
- summarizing large volumes of information and sequences of multiple events.
The following example illustrates the power of In-Brief to synthesize frequent updates and large volumes of information and messages on a wide variety of subjects.
Example: Let's take the case of the results of the US presidential elections in November 2024: the volume of news is very dense and the information is varied and sometimes complicated:
in addition to the presidential election, members of Congress (Senate and House of Representatives), Governors, Attorney General and other administrative representatives of the States are elected.
All the information (vote counts, victories and defeats) is broken down by State and County. It's difficult to synthesise all these trends from such a complex mass of information with millions of messages on social media.
The solution: Let's say, for example, that you're monitoring all the results for a key battleground state, Pennsylvania. By clicking on this keyword, you'll have access on election day and over the following days to summaries of key information on the new Senators and Representatives, governors, recounts in progress and close battles.
The granularity and detail of the In-Brief summary depends on your settings: you can monitor Pennsylvania in general (view a.) , or more precise results (views b. and c.) for the Senate (by Counties), or House seats (Districts and Counties) .
Who is it for? Ideal for communicators, PR managers and social media analysts to understand their environment and current events...
a. This is a summary generated by In Brief that presents the 5 key issues most discussed for the Battleground State of Pennsylvania between 5 and 6 November 2024.
Below is a refinement to focus only on the Pennsylvania elections for Senate (b.) and House of Representatives. (c.)
b. Summary of Senate elections in Pennsylvania
c. Summary of the Pennsylvania elections for the House of Representatives and focuses on the 7th and 8th districts
2. Brand reputation, executive's reputation, crisis monitoring
Perfect for:
- Summarise the key factors (drivers) and stakeholders that influence a brand's reputation.
- Synthesise the dominant concepts associated with brands and managers. Which themes recur frequently and have a significant impact on brand perception?
- Summarise the spread of messages in times of crisis: Which topics, media, influencers or channels amplify the crisis?
Example: Summary of important news items that are reputation drivers for the Volkswagen group and brand â
Who is it for? Digital marketing specialists, reputation analysts, communications and PR managers, etc.
3. Campaign analysis
Ideal for:
- Summarise the initial coverage and sharing of a marketing or sales campaign, an offline or online campaign, an influencer campaign, etc.
- Synthesise the key messages of a competing campaign.
- Summarise the key themes of campaigns in a sector.
Example: A summary of the main criticisms of a brand rebranding campaign â
Who is it for? Brand managers, communications managers, PR managers, marketing managers, etc.
4. Consumer Insights
Perfect For:
- Summarise consumers' messages and needs regarding a product or service
- Synthesise reactions to your messages
- Identify which products are most popular with consumers
- Summarise the viral concepts and themes preferred by consumers around your product launches, influencer strategy or communication campaigns.
Example: In Brief for Consumer Insights: summary of the New Balance models most commented on in July â
Who is it for? Marketing managers, customer relations managers, insights managers, product managers, communications managers, etc.
5. Competitive intelligence
Ideal for:
- Analyse the subjects that generate peaks among your competitors.
- Understand their hierarchy and visibility, and weigh up their importance.
Topics may include sponsorship, mergers and acquisitions, governance, appointments, new products, ethics, news items, etc.
Example: the weight loss treatment market is in turmoil, GLP-1 is shaking up the pharma market with the dominance of Novo Nordisk. With In-Brief, you can summarise the latest trends over a month about leader Novo Nordisk. â
Summary of key news and posts about competitor Novo Nordisk, market leader in GLP-1 for weight loss
You can also generate summaries for all the players in the GLP1 market, adding, for example, front-runner Eli Lilly and potential competitors such as Amgen and Boehringer Ingelheim.
You can also extend the analyses to cover the entire activity of these players, to gain a better understanding of their strategy and portfolio.
Who is it for? CI analysts, media analysts, strategic planners and communications managers...
6. Trend detection
Perfect for:
- Summarise emerging trends over several weeks for your new markets, new technologies, new entrants, etc.
- Recap peak trends linked to consumption, lifestyle and demographics by period and by country.
- Summarise the creation and spread of spontaneous popular hashtags linked to social and cultural campaigns and movements.
- Condense and analyse the content of my competitors' messages
Example: Synthesis of fashion brand trends in the second-hand sector â
Who is it for? Marketing manager, product manager, content manager, PR and Com...
7. Analysis of stakeholder influence
Ideal for:
- Summarise the influential sources, supporters or detractors, that drive the creation of peaks, such as mainstream media, alternative media, news sites and micro-influencers
- Recap the virality of influencers according to the theme of their speech or campaign.
- Summarise the main media and social media influencers in a sector.
Example : Summary of the Reebok brand's influencer campaigns over a period of 30 days and a reference to a 2022 campaign â
Who is it for? Communication and PR managers, marketing managers, media and social media analysts, reputation specialists, etc.
8. Disinformation and fake news
Perfect for:
- Summarise the spread of misinformation and fake news about your brand, your communications and PR
- Sum up the main areas of misinformation
- Synthesise the messages of fact-checking and debunking
- Summarise the fake news propagated by certain influential people
Example: A summary of fake news (proven or alleged) in the context of the US elections â
Who is it for? PR and communications manager, media analyst, social media analyst, marketing manager...
Don't wait any longer to strengthen and support your analyses with the help of artificial intelligence!
Header image: generated by Midjourney
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