REPORT: The Top 20 U.S. Retail Companies on Social Media

The retail industry is in for a turbulent future as retail sales struggle overall across the country. This report analyzes the top 20 retailers in the U.S. and measures their social media efforts and campaigns to gain market share from their competitors.

The switch to omnichannel retail is coming, and retailers will be expected to provide a consistent experience to their customers across all channels - with social media potentially being at the forefront. This report looks at which retailers are ready for this transition, and what social media tactics they are using to do so.

In this report you'll discover:

• TOP ISSUES ISSUES ON SOCIAL MEDIA FOR THE RETAIL INDUSTRY
  Discover what the most discussed topics on social media were over the month of August, as well as the breakdown of top issues from the perspective of retailers. Which subjects have the highest social media sentiment? Which have the lowest? How fragile are some of these topics? Find out in the report.

• SOCIAL MEDIA RANKING FOR THE TOP 20 LARGEST U.S. RETAILERS
  We take a detailed look at the social media leaders of the retail industry and their social media accounts. What are the posts that generated the most engagement? Who leads the pack in terms of community size, engagement, and publications?

• KEY INSIGHTS FROM SOCIAL LISTENING
  Two case studies dive into The Kroger Co. and Macy's social media practices. The Kroger Co. case looks at a social media success story and how to generate engagement organically, while the Macy's case study reveals a potentially fragile brand susceptible to a viral social media crisis.
  

With social media's demographic rapidly growing, alongside its functionality of providing clear consumer habit trends, customer feedback, and insights, retailers need to be utilizing the best practices of this free resource to shape the way they do business and connect with consumers at ground-level.

If you are looking for more information regarding the retail industry, check out our previous social media survival guide, and blog post on the topic.