In our modern society, each new day can be unrecognizable from the last. Technological advancements come and go so frequently that we often miss trends that are right in front of us; the health and pharmaceutical industry is no exception to this constant highway of change.
Social media may not be the first tool which comes to mind when thinking about the health industry. But, as we all know, social media now penetrates every industry across the globe including Pharmaceuticals. First introduced in 1961 by the World Health Organisation, Pharmacovigilance enables pharmaceutical companies to detect adverse effects prior to authorization onto the market. Research before marketing is therefore mandatory to prevent such events occurring post release and thus posing a potential threat to consumers.
In recent years there has been a notable increase in the use of social media for health related issues. So how can social media monitoring really have a significant impact on pharmacovigilance activities and how can it be utilized?
It is imperative for the pharmaceutical industry to run with the growing customer engagement on social media, not only to promote new products, but to further ensure the safety and understanding of both consumers and producers. If you would like more information on Pharmacovigilance check out our new eBook for everything you need to know.
This infographic highlights the importance of social listening in the process of drug safety monitoring:
