We recently spoke with Dov Campbell, Online Communications Manager at INSEAD, one of world’s leading and largest graduate business schools with campuses in Europe, Asia, and the Middle East. Dov’s role is to help define and oversee INSEAD’s social media strategy. Here he takes us through how social media is affecting his business and how using a social media monitoring tool is really improving their strategy and helping them engage with their community in a more targeted, productive way.