INSIGHT DRIVEN MARKETING | Digimind Blog

DefinitionšŸŽ: "Community Management" - Digital Marketing Advent Calendar

Written by Melissa Chue | Dec 17, 2016 4:19:28 AM

It's the weekend and we're keeping it light. This Saturday, we asked Lin Liangmin, Director of Marketing Communications at W Singapore - Sentosa Cove what it takes for brands to succeed at Community Management. 

šŸŽˆ What is "Community Management" and why does it matter to brands?

In this day and age, individuals want to connect with each other be it through experiences or relationships. It is important to build that culture amongst them, your tribe, your fans and that is key to the success of any brand. Community management is about creating that intimate experience that connects them to the brand.

šŸ”Ž Building your brand's community

At W Singapore - Sentosa Cove, we aim to reach out to the ā€œdisruptorsā€. These are the people who march to their own beat, who bend the rules and enjoy it, seizing each moment in their own way. They are true originality and the ones who steal the scene. They influence and they set the trend.

If youā€™re looking to boost your brandā€™s reach with these ā€œdisruptorsā€, provide them with the experience you endeavour to deliver and they will communicate it for you. Choose them wisely. These people are the key to reaching out to your tribe, and the ones who will effectively communicate your brandā€™s message.

Take the full Digital Marketing Advent Calendar to go. Enter your email to receive it on Christmas Day; it's our gift to you!

FREE EBOOK

Marketing influencers are sharing their 2017 industry insights this holiday season