Spring is finally in the air! The flowers are blooming, the sun is shining, and everyone seems to be a little bit more cheerful. Of course, with the arrival of spring comes a new crop of features for Digimind Social.
We've been working hard on putting together some great new additions to our social listening platform, helping our customers to safeguard their brand reputation and prevent any crisis, strengthen competitive intelligence, and better understand their consumers’ perceptions and expectations. We can't wait to show them off. Keep reading to learn more about what's coming your way.
Customer perception plays an important role in building customer loyalty and retention. But it’s hard to know precisely what your customers think about the various aspects of your product. For example, one of the biggest challenges is to get a clear comprehension of customer evaluations about your product in terms of quality, design, etc, and their sentiments associated with those aspects.
To overcome this, we’re very proud to provide you with our unique analysis feature, Radar Chart. This Radar Chart will allow you to get clear and exhaustive insights from your consumers’ opinions on the different aspects of your products, services, or brand values by displaying the breakdown of selected tags or queries with the percentage of the volume of mentions, audience, or net sentiment. Furthermore, you will also be able to see the sentiments associated with those evaluations. This provides comprehensive information regarding customer perception, which will help you identify potential improvement opportunities.
Radar Chart is an incredibly valuable tool for discovering your customer and market perception, as well as product and service preferences, to ensure it aligns with your desired positioning. Additionally, you can identify the areas that receive the most negative/positive sentiments and comments to collect relevant insights for future improvement. And if that isn’t enough, you can also compare the detailed insights of customer feedback to those of your competitors to strengthen innovative strategies.
Increase Your Brand Awareness with Metric Graph
Even if you have the right brand awareness strategies in place, it’s important to know how to measure it effectively with the right tool and KPIs. These two factors are crucial for you to evaluate your results, and refine your strategies.
Digimind Metric Graph is an essential tool for you to accomplish this. It will enable you to find out your overall brand performance in terms of Volumes of mentions, Reach, Interactions, and Audience at a glance. You will also be able to compare the performance of different time periods.
By using the Metric Graph, you'll be able to see which social media platforms are most contributing to your success and where you might need to focus more of your attention. You can also track how your brand's social media presence changes over time, which can help evaluate the effectiveness of your marketing campaigns. Furthermore, you’ll be able to measure and benchmark your brand engagement against those of your competitors through different media types and locations. As a result, this will enable you to optimize campaign effectiveness by evaluating KPIs of all the channels.
Sentiment Analysis has become an essential part of many brands, as it allows them to gather valuable insights about consumer behavior and their customer expectations. However, online sentiments change very quickly. It’s often easy for brands to overlook their customers’ feelings and emotions, as it’s something that can be difficult to quantify.
To overcome this challenge, Digimind provides the "How Analysis" module, which enables all users to easily identify negative and positive sentiments as well as the emotions associated with each collected mention. In this new release, we went one step further for Sentiment Analysis by providing new features which enable you to obtain insights into your Net Sentiment Score and its evolution through different time periods.
You can now easily get an overview of your brand perception according to the sentiment score and its evolution over time. Not only that, but you’ll also be able to detect critical sentiment scores within a specified period to quickly understand the situation to define future actions.
Lastly, the feature will also help you to stay ahead of the business curve by enabling you to compare your brand sentiment with your top competitors to identify their weaknesses and collect relevant insights to enable your teams.
Dive deep into Sentiment Analysis!
For more than one year, Digimind Live chat - Digibot, has proved its value by giving all Digimind users a faster and more convenient way to get in touch with the Digimind Customer Support team. Users can also access all the support features through Digibot such as Digimind Academy, Suggestion Box, and Digimind Status page.
In order to further improve your experience with Digimind, we have made Digibot smarter by adding a new AI-Powered feature that will be able to provide you with immediate support. For example, whenever you get a question related to how to use a function, you will just have to type your question and immediately receive the suggested articles related to the topic. Digibot also has the ability to connect you with our Support team in case you are unable to find an answer to your question or are dissatisfied with the answer provided.
Efficiently receive assistance!
We’re always looking for new ways to improve our platform. Our new features will support you in your fight to tackle the big challenges of a new, digital future! To see how Digimind can help your brand and agency understand consumer insights, competitive environment, and market trends, and boost your online reputation, sign up for a personalized demo with one of our experts!