Data analytics - what is it and how can businesses leverage it to make more strategic decisions?
In our new video series where we ask Asia Pacific's digital leaders 10 questions about all things digital and social, we speak to Steve Tracy, SEA Data & Insights Lead for SapientNitro about data analytics.
https://www.youtube.com/watch?v=GnsjedAA-0A
Check out more insights in our Free EBook - 20 Essential KPIs for your Social ROI.