Insight-driven companies experience growth 8 times stronger than that of GDP. As part of an insight-driven strategy, social listening and analytics is a powerful lever to stay competitive in any sector for both brands and agencies.

Social media intelligence allows companies to collect valuable insights, analyze them, and apply these insights to every stage of the marketing funnel from market analysis, implementation, and evaluation.

In this handbook, discover the six primary ways brands utilize social media intelligence to grow their market share, including:

• Understanding their target audience through customer profiling
• Detecting competitors’ strategies
• Identifying key trends to quickly adapt strategies
• Analyzing user generated content (UGC) to understand customers
• Identifying the right influencers to increase brand credibility
• Using social insights to strengthen product development